My reader is a teenager who is a student but may also have a part time weekend job. They listen to music for about 3-4 hours a day and would purchase the magazine monthly. They are willing to pay around £2 for it and their favourite genres are RnB, Pop and occasionally Rock. They attend a few concerts a year and like collecting CD’s and posters of their preferred bands/artists. They tend to look for interviews, concert information, gossip and posters in a music magazine and prefer bold colours to interest them.